Skills Utilized: client relationship management, analytics, content creation, SEO, SEM, web advertising, email marketing, user experience, social media marketing
When I started working as Internet Marketing Manager, Launchpad Web Services was known as SEO Launchpad, an SEO-focused boutique agency. When I came on board, we expanded to a full-service web marketing agency; offering SEO services in addition to web design, advertising, user experience, and social media marketing services.
In my position as Internet Marketing Manager, I helped the company take on new clients, serving as an account manager for several clients including Westlake Plastic Surgery, RealtyAustin agents, Ideagility, Baylor Health STEEEP Global Institute, and more. As internet marketing manager, I helped my clients grow through weekly SEO deliverables, managing and optimizing adwords accounts, weekly reporting, social media and local listing optimization, blog content creation and landing page optimization.
Kennedy Creative
In addition to a new website design, Kennedy Creative wanted Launchpad Web Services to create a series of microsites targeted at events. I wrote the copy for several landing pages targeting the niches of specific Austin themed events they were offering including F1 Austin, and various music festivals.
Ideagility - ServiceMaster
Our agency, Launchpad Web Services, worked with a client called Ideagility who handled PPC ads for over 80 nationwide Servicemaster franchises. Ideagility contracted out their SEO deliverables to our team, and as the Internet Marketing manager, I personally oversaw over 20 Servicemaster locations responsible for monthly SEO-optimized landing pages, on-page updates, and site optimization.
Writing Sample - SEO Optimized Landing Page - Kennedy Creative