Rob Davidson

Growth & Web Strategy Leader

Austin, TX rob@robwdavidson.com‍ ‍linkedin.com/in/robdavidson

Professional Summary

Senior marketing leader with a decade of experience driving organic growth, web strategy, and analytics for B2B SaaS companies. I own both strategy and execution: from keyword architecture to attribution infrastructure to cross-functional reporting. Google AI Professional Certificate. 35+ certifications spanning AI, SEO, analytics, product marketing, and UX.

Core Skills Sidebar — Rob Davidson

Core Skills

Expert
SEO / Content Strategy Expert
Analytics / GA4 / GTM Expert
AI Search (AEO / GEO) Expert
Web Strategy / UX Expert
Product Positioning Expert
Pipeline Generation Expert
Advanced
Conversion Rate Optimization Advanced
Growth Marketing Advanced
Web Experience / CX Advanced
HubSpot / CRM Advanced
Marketing Automation Advanced
Proficient
Salesforce / RevOps Proficient
Figma / Design Tools Proficient
HTML / CSS Proficient

View all skills

Experience

Sr. Web Marketing Manager

2024 to 2026

Linnworks

  • Owned global web strategy for a multi-market ecommerce automation platform; +118% homepage demo CVR

  • Built 7-dimension AI search visibility framework for competitive positioning across traditional and AI-powered search

  • +20% qualified chat, +20% demo form submissions (A/B test), +40% resource downloads

Sr. Digital Marketing Manager

2022 to 2024

Pushpay

  • Web leads influenced 50% of total MRR in CY2023; +133% organic MQL growth YoY

  • 99.5% site error reduction (600 to 3); built 5-layer analytics architecture (GA4 + GTM + CRM + BigQuery)

  • Launched Church Tech Check, the first interactive maturity model assessment for church technology

Digital Strategy & Web Experience Manager

2021 to 2022

Gembah

  • Owned the WordPress web experience for 30,000+ monthly visitors, partnering cross-functionally and managing web dev support to prioritize UX improvements, content updates, and performance.

  • Led website architecture and rebrand launch, improving mobile site speed by 50%+ and increasing organic traffic month over month.

Digital Marketing Specialist

2020 to 2021

Flex

  • Managed design, development, and publishing of web content; created optimized webpages that consistently met UX and conversion goals.

  • Established standardized web publishing processes adopted across internal teams.

B2B Marketing Manager

2018 to 2019

NewPoint Media

  • Led rebrand and digital go-to-market strategy, increasing advertising revenue by 20%.

  • Boosted YoY web traffic by 30% for a real estate brand through paid search campaigns.

  • Implemented CRO strategy for lead-gen landing pages, driving 700% lead growth in one month.

  • Built content pillar pages that increased organic traffic by 25%.

Director of Digital Marketing & Outreach

2015 to 2018

AOMA Graduate School of Integrative Medicine

  • Built HubSpot CRM/workflows and lifecycle marketing that grew enrollment 31%.

  • Implemented marketing plan, driving 12% annual attendance growth.

  • Produced campus tour videos and student/alumni stories, contributing to a 20% increase in web traffic.

  • Managed marketing team including content writers, social media marketing, and developer resources.

Additional Experience

Early Career

SEO Marketing Manager – Launchpad Web Services | Product Sales Specialist – Apple | Social Scene Reporter – Austin American-Statesman | Customer Service – Ascension Seton | Sales and Product Marketing Leader – It Works! Marketing

  • Clients across healthcare, real estate, tech, and media.

Selected Metrics
+118%
Demo CVR (Linnworks)
50%
MRR from web (Pushpay)
+700%
Lead growth, 1 month (NewPoint)
Open To
Senior IC roles
VP/Director roles
Fractional CMO
Strategic consulting
Education
St. Edward's University
Austin, TX
Certifications
Google AI Professional Certificate
Career Essentials in Generative AI
Inbound Certification (HubSpot)
Google Adwords Search Certification
→ View all 35+ certifications

View Client Case Studies