Two competitors were closing in from different angles. I built a 7-dimension AI visibility scoring framework to diagnose each threat, then responded with targeted strategies that turned both situations in Linnworks' favor.

Developed and executed a multi-year website optimization strategy built around a "compounding wins" philosophy: 30/60/90-day roadmaps, accessibility audits, page speed improvements, thought leadership content, and personalization strategy.

Transformed Pushpay's web presence from a static site into a data-driven growth engine, fixing the technical foundation, building persona-specific journeys, and instrumenting the full funnel from organic search to demo request.

Led web marketing for two annual State of Church Tech report launches and built interactive maturity model assessments: tools that qualified intent, segmented by stage, and gave sales a conversation starter based on each prospect's specific profile.

Designed analytics infrastructure integrating GA4, GTM, and CRM into a unified data pipeline, with GDPR/CCPA compliance built in. For the first time, teams could trace a visitor's journey from first click to closed deal.

Built a structured experimentation program from scratch: scroll mapping, heat mapping, hypothesis-driven A/B testing, to replace opinion-based decisions with evidence. The goal wasn't just better conversion rates. It was a better way of working.

Built a complete digital marketing system for a specialized graduate school: CRM implementation, landing pages, email automation, paid advertising, and full-funnel tracking from first inquiry to enrolled student.

Independently researched, wrote, designed, and published a complete marketing guide for real estate professionals across three formats; PDF, ePub, and Kindle. The same person who architects GA4 data pipelines also ships books.