Work Portfolio
A Decade of Results-Driven Marketing
Each case study is built around a specific business problem: SEO, web strategy, conversion, analytics infrastructure. Real outcomes, real companies.
+118%
Demo CVR lift (Linnworks)
50%
MRR attributed to web (Pushpay)
+133%
Organic MQL growth YoY (Pushpay)
99.5%
Site error reduction (Pushpay)
From Inquiry to Enrollment: Full-Funnel Marketing for AOMA
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.
Self-Published Author: Dominate the Real Estate Market
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.
Assessment-Led Marketing: Church Tech Check & State of Church Tech
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.
Compounding Wins: Website Marketing Excellence at Linnworks
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.
Pushpay: Building a Website That Influenced 50% of Company MRR
Transformed a static website into a pipeline machine through homepage redesign, messaging hierarchy, GA4/BigQuery analytics architecture, and a Church Tech Check interactive assessment launch.
Winning the AI Narrative: Competitive Positioning for Linnworks
Built a 7-dimension AI search visibility framework. +118% homepage demo CVR through messaging and UX redesign.
Scalable Analytics Architecture for B2B SaaS
Built a 5-layer analytics integration giving the executive team first-touch-to-revenue visibility. Eliminated reliance on last-click attribution.
Gembah: Homepage A/B Testing and Experimentation Program
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.