Work Portfolio
A Decade of Results-Driven Marketing
Each case study is built around a specific business problem: SEO, web strategy, conversion, analytics infrastructure. Real outcomes, real companies.
+118%
Demo CVR lift (Linnworks)
50%
MRR attributed to web (Pushpay)
+133%
Organic MQL growth YoY (Pushpay)
99.5%
Site error reduction (Pushpay)
Gembah: Homepage A/B Testing and Experimentation Program
Built a structured experimentation program from scratch: scroll mapping, heat mapping, hypothesis-driven A/B testing, to replace opinion-based decisions with evidence. The goal wasn't just better conversion rates. It was a better way of working.