Skills & Credentials

The toolkit behind the results.

34 hard skills. 35+ certifications. A decade of documented, evidence-backed application across B2B SaaS growth, SEO, analytics, conversion, and AI. Not just listed, used.

SEO & AI Search

Technical SEO
Keyword Research & Architecture
On-Page SEO
AI Search (AEO / GEO / AIO)
Content Strategy & Pillar Planning
Schema Markup & Structured Data
Core Web Vitals
Rank Tracking & Reporting
Competitive Share-of-Voice

Content & Positioning

Website Strategy & Optimization
A/B Testing & Experimentation
HubSpot
Landing Page Optimization
CTA Strategy
UX Research & Testing
Page Speed Optimization
WCAG Accessibility
Information Architecture

Analytics & Data

Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Marketing Attribution Modeling
Conversion Tracking & Funnel Analysis
KPI Dashboard Design
Executive Reporting
GDPR / CCPA Compliance

Website & Conversion

Product Positioning & Messaging
Competitive Intelligence
Buyer Persona Development
Content Strategy & Editorial Planning
Thought Leadership & Original Research
Long-Form Writing

Leadership & Operations

Lead Generation & Nurturing
Email Marketing & Automation
HubSpot / Marketing Automation
Campaign Planning & Execution
OKR Development & Tracking
Paid Advertising (Google Ads)

Growth & Demand

Cross-Functional Team Leadership
Sprint Planning & Backlog Management
Stakeholder Communication
Agency & Vendor Management
Mentoring & Team Development

Certifications

Verified Credentials

G
Google AI Professional Certificate
Google · Verified 2026
MS
Career Essentials in Generative AI
Microsoft · Verified 2025
MM
MarketMuse Mastery
SiteImprove · Verified 2025
SR
Become an AI-Powered Marketer
Semrush · Verified 2024

  • AI & Generative AI (10)

    Google AI Professional Certificate | Google | Mar 2026 |

    AI Fundamentals | Google | Mar 2026

    AI for App Building | Google | Mar 2026

    AI for Data Analysis | Google | Mar 2026

    AI for Content Creation | Google | Mar 2026

    AI for Writing and Communicating | Google | Mar 2026

    AI for Brainstorming and Planning | Google | Mar 2026

    Career Essentials in Generative AI | Microsoft & LinkedIn | Dec 2025

    Ethics in the Age of Generative AI | LinkedIn | Aug 2025

    Agentic AI: Harnessing AI Agents to Reinvent Business, Work, and Life | LinkedIn | Aug 2025

    Marketing, SEO & Growth (9)

    MarketMuse Mastery | Siteimprove | Mar 2025

    Become an AI-Powered Marketer | Semrush | Jul 2024

    Strategic Customer-Centric Marketing | Association of National Advertisers | May 2024

    Search Ads Certification | Apple | Jul 2024

    Advanced Lead Generation | LinkedIn | Jun 2021

    Content Marketing Certified | HubSpot | Jun 2018

    HubSpot Marketing Software Certification | HubSpot | Jun 2017

    Inbound Certification | HubSpot | Jun 2017

    Google AdWords Search Certification | Google | Jul 2017


    UX, Design & Product (4)


    SaaS Design | FigmaTraining.com | Jul 2024

    Product Marketing Foundations | LinkedIn | Jul 2021

    Agile Foundations | LinkedIn | Jun 2021

    Account-Based Marketing Foundations | LinkedIn | Jun 2021


    Creativity, Leadership & Professional Skills (12)


    Developing Your Emotional Intelligence | LinkedIn | Jan 2026

    Empathy at Work | LinkedIn | Jan 2026

    Develop Your Creative Thinking and Innovation Skills | LinkedIn | Aug 2025

    Enhancing Team Innovation | LinkedIn | Sep 2024

    Unlock Your Team's Creativity | LinkedIn | Sep 2021

    Building Creative Organizations | LinkedIn | Sep 2021

    Creativity: Generate Ideas in Greater Quantity and Quality | LinkedIn | Jul 2021

Tech Stack

Expert

SEMrush
Google Analytics
Google Tag Manager
Google Search Console

Advanced

MarketMuse
HubSpot
VWO
WordPress

AI Tools

Claude
Claude Code
Gemini Pro
AI Studio
ChatGPT
Codex
Perplexity
Gumshoe AI

Proficient

Figma
Salesforce
Adobe InDesign