Skills utilized: SEO, Landing Page Optimization, Keyword Research, Site Layout Optimization
Baylor Scott and White was a client looking to promote their STEEEP Global Institute for healthcare safety and accountability. As client manager, I met with their team in Dallas to discuss what their vision was and what challenges they faced and needed help with. I converted a series of white papers they produced into keyword-targeted landing pages. I also proposed and built out a sitemap and suggested on-page SEO updates to optimize the new pages for search.
Writing Sample - Landing Page - Healthcare Quality Improvement Journey