Thinking Out Loud
Insights on SEO, Growth & Web Strategy
No fluff. Practical strategy, frameworks, and lessons from a decade in B2B SaaS marketing: written for people who want to understand the why, not just the what.
How I Use AI to Audit Competitive SEO Positioning
A practical walkthrough of the 7-dimension AI visibility framework I built to benchmark Linnworks against competitors.
The Case for Website-Led Growth in B2B SaaS
Why the website should be the center of your growth strategy, and what most teams get wrong about conversion.
Building Analytics Infrastructure That Marketing Teams Actually Use
Lessons from designing GA4/GTM/CRM architectures at two companies — and the mistakes that waste months.