Work Portfolio
A Decade of Results-Driven Marketing
Each case study is built around a specific business problem: SEO, web strategy, conversion, analytics infrastructure. Real outcomes, real companies.
+118%
Demo CVR lift (Linnworks)
50%
MRR attributed to web (Pushpay)
+133%
Organic MQL growth YoY (Pushpay)
99.5%
Site error reduction (Pushpay)
Assessment-Led Marketing: Church Tech Check & State of Church Tech
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.
Pushpay: Building a Website That Influenced 50% of Company MRR
Transformed a static website into a pipeline machine through homepage redesign, messaging hierarchy, GA4/BigQuery analytics architecture, and a Church Tech Check interactive assessment launch.
Gembah: Homepage A/B Testing and Experimentation Program
Built an experimentation culture from scratch. +50% mobile site speed. Hypothesis-driven testing framework adopted across the team.