Work Portfolio
A Decade of Results-Driven Marketing
Each case study is built around a specific business problem: SEO, web strategy, conversion, analytics infrastructure. Real outcomes, real companies.
+118%
Demo CVR lift (Linnworks)
50%
MRR attributed to web (Pushpay)
+133%
Organic MQL growth YoY (Pushpay)
99.5%
Site error reduction (Pushpay)
Winning the AI Narrative: Competitive Positioning for Linnworks
Two competitors were closing in from different angles. I built a 7-dimension AI visibility scoring framework to diagnose each threat, then responded with targeted strategies that turned both situations in Linnworks' favor.