Work Portfolio
A Decade of Results-Driven Marketing
Each case study is built around a specific business problem: SEO, web strategy, conversion, analytics infrastructure. Real outcomes, real companies.
+118%
Demo CVR lift (Linnworks)
50%
MRR attributed to web (Pushpay)
+133%
Organic MQL growth YoY (Pushpay)
99.5%
Site error reduction (Pushpay)
Compounding Wins: Website Marketing Excellence at Linnworks
Developed and executed a multi-year website optimization strategy built around a "compounding wins" philosophy: 30/60/90-day roadmaps, accessibility audits, page speed improvements, thought leadership content, and personalization strategy.
Pushpay: Building a Website That Influenced 50% of Company MRR
Transformed Pushpay's web presence from a static site into a data-driven growth engine, fixing the technical foundation, building persona-specific journeys, and instrumenting the full funnel from organic search to demo request.